Privacy Policy

Introduction This Privacy Policy explains how APEX PERFORMANCE (referred to as "we", "us", or "our") collects, uses, discloses, and protects personal information when you visit our website, purchase our gym clothing, use our services, or otherwise interact with us. We respect your privacy and are committed to handling your information responsibly and transparently.

Information We Collect

• Information you provide directly:

  • Account information: name, email address, phone number, shipping and billing address, password.

  • Purchase information: payment details (processed through third-party payment processors), order history, size and preference details.

  • Communications: messages you send to us, customer support inquiries, reviews, feedback.

  • Marketing preferences: opt-in choices for promotional emails, SMS, and other communications.

• Information collected automatically:

  • Device and usage data: IP address, browser type and version, operating system, device identifiers, pages visited, date/time stamps, referral and exit pages, search terms.

  • Cookies and similar technologies: to remember preferences, enable site functionality, analyze site usage, and support targeted advertising where permitted.

• Information from third parties:

  • Third-party services and partners (e.g., analytics providers, advertising networks, fulfillment partners, and social platforms) may provide information about you to us.

  • Public information and data enrichment providers may supply demographic or other information to help us personalize your experience.

How We Use Your Information We use personal information for purposes including:

• Fulfilling orders, processing payments, shipping and returns, and managing your account.

• Communicating with you about orders, account status, customer service inquiries, and important updates.

• Marketing and promotions, if you have opted in. This includes newsletters, special offers, and personalized recommendations.

• Improving and personalizing our website, products, and services, including analytics and product development.

• Fraud prevention, security, and legal compliance.

• Aggregated or de-identified uses for research and business purposes.

Legal Bases for Processing (where applicable) If you are in a jurisdiction that requires a legal basis (for example, the EU under the GDPR), we rely on:

• Performance of a contract: to provide the products and services you request.

• Legitimate interests: for business operations, fraud prevention, analytics, and improving our services, provided such interests are not overridden by your rights.

• Consent: where required for certain marketing communications, cookies, or other optional processing.

• Legal obligation: to comply with laws and regulatory requirements.

Cookies and Tracking Technologies We and our service providers use cookies and similar technologies to operate our website, remember preferences, track usage, and deliver targeted ads. You can control cookie preferences via your browser settings or any cookie management tools we provide. Disabling certain cookies may affect site functionality.

Sharing and Disclosure of Information We may share personal information with:

• Service providers and vendors who perform services on our behalf (payment processors, shipping carriers, email service providers, analytics and advertising partners, customer support platforms).

• Business partners, for co-marketing or joint promotions, where you have consented or where allowed by law.

• Law enforcement, government authorities, or other third parties when required by law, to respond to legal process, to protect rights, property, or safety, or to investigate fraud or other illegal activity.

• In connection with a business transfer, merger, acquisition, reorganization, bankruptcy, or sale of assets (in which case personal information may be transferred to the acquiring entity).

Third-Party Links and Services Our website and communications may contain links to third-party websites, services, or apps. This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies before providing personal information.

Data Security We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention We retain personal information as long as necessary to provide our products and services, fulfill legal obligations, resolve disputes, enforce agreements, and for other legitimate business purposes. Retention periods vary depending on the type of data and applicable laws.

Your Rights and Choices Depending on your jurisdiction, you may have rights regarding your personal information, including:

• Access: request a copy of personal information we hold about you.

• Rectification: request correction of inaccurate or incomplete information.

• Deletion: request deletion of your personal information (subject to exceptions).

• Restriction or objection: request restriction of processing or object to certain processing.

• Data portability: request a machine-readable copy of your data.

• Withdraw consent: if processing is based on consent, you may withdraw it at any time.

• Opt-out of marketing: opt out of marketing emails or SMS through links in messages